Joining us from PEX Europe in the Netherlands, Trasavia COO
Petra De Ruiter joins us and shares that the company has been in
business for 50 years due to their focus on customer experience and
operational excellence. They understand that no matter what price
the consumer pays, they want a seamless travel experience. While
Petra and her team have utilized traditional process excellence
methodologies, they were interested in structural improvements
which would bring the enterprise into the world of tomorrow. And so
while looking at the people, the culture and the structure, Petra
set a north star for her vision, but left it somewhat opaque to
ensure that it was Agile.